Optimal Practice

The Optimal Practice is a specialist consulting team operating within Work Group plc. We combine the science of occupational psychology with the art of communication to deliver sustainable changes in culture and performance. We work with global banks, local charities, engineering consultancies, law firms, music publishers, retail chains, emergency services, chartered institutes, international research foundations and virtually every other kind of enterprise. They may differ in size, purpose and culture, but they are all interested in building stronger, more productive relationships with the people they employ. We are here to help you engage more effectively with the talent that gets things done in the world. The power of our practice grows from the collaboration between professional psychologists and communication specialists. Together we offer a hybrid capability that is uniquely valuable to managers involved in organisational, cultural or strategic change. Better decisions about hiring and promotion Communication that makes things happen Engagement through personal motivation Human development that drives business growth Stronger culture that boosts business performance