Optimised Law - Building internet Marketing Systems for the Law industry

Over the past 10 years we have seen a dramatic change in the way people identify and purchase products and services online. Internet marketing has grown from being an additional channel to support traditional push marketing, to a dynamic and responsive pull mechanism that allows us to specifically target individuals throughout the multiple stages of their purchasing decision. 90% of adults in the UK now have internet access and the vast majority of these use the internet to research services in their local area, typically using up to eight different sources to find the information that they need to persuade them to buy. This means that your clients are spending more and more time online and are becoming increasingly influenced by online media over traditional options. Whilst traditional touch-points such as print advertising, sponsorship, events and networking can have a place in the marketing of your law firm, you will see increasingly better returns from online techniques. The channels and techniques that you can use to reach this expanding audience are becoming increasingly sophisticated. Dynamic websites, social media, mobile devices, advanced analytics, advertising and remarketing, leveraged by relevant and engaging content, allow us to target and engage people with a tailored message across multiple channels. This combination of an expanding audience and new techniques provides a huge opportunity and, if approached correctly, can allow you to specifically choose the number and type of clients that you would like. Additionally online activity can be more easily evaluated and targeted meaning that it is much easier to monitor and achieve the desired return on investment of any marketing spend. Which is why we have developed the Optimised Law platform and approach to advertising, marketing and managing law firm brands. A tried and tested solution that gives you the tools to profit from the growing opportunities that internet marketing can provide.