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The Revenue Enablement #Orchestrator. The evolution of the function originally envisioned by Scott Santucci. Founder of the global Sales (now Revenue) Enablement Society. Key characteristics: ● On a mission to remove friction from the sales ENVIRONMENT not "fix" the sales PEOPLE. ● Guide the narrative by confronting reality, unafraid to ask the hard questions thoughtfully. ● Operate in the in the gap between strategy and tactics and blend them together in execution. ● Drive results emphasizing design over effort. Informed action over excess activity. ● Prioritize the right goals in the right moments with the right people. ● Identify and tap into others' unconscious competence to unlock energy and create momentum. ● Gain gravitas by experiencing genuine empathy with every executive function. Learn by doing! ● Catalyze positive change via cross-functional collaboration. Orchestration! OrchestrateSales.com (OSC) is a resource for strategic enterprise Revenue / Sales Enablement leaders and practitioners including: - All episodes of and resources for Inside:Sales Enablement (#1 SE podcast globally 2019-2020) - State of Sales Enablement Blended Research Study (2020) - Commercial Enablement Webinar Series - Sales Enablement Society History At our core, OSC is committed to building upon, in community, the three founding (2016) positions of the ~100 SES Fore-founders and applying them to modern selling... Position ONE: Enablement is not single threaded. Rather there are multiple "flavors" aligned with specific functions. > Sales Talent Management (HR + Sales) > Sales Messaging (Marketing + Sales) > Demand Management (Marketing, Ops, HR and Sales) > Sales Administration (Sales Ops, Finance, Legal and Sales) Position TWO: Enablement should be run (Orchestrated!) as a cross-functional business within a business. Position THREE: Just as CIO evolved from Data Processing and CFO from Bookkeeping, the SE function should have an evolution: CPO - Chief Productivity Officer.