Organic Tailor

On a family trip to Milano, we discovered the Italians refreshing mix of comfort and style. We met a local tailor, Alfred, who talked with passion about the subtle yet elegant details that make his pieces stand out in the fashion capital of the world. Things like patterns, material and colours were important, but he mostly talked about the importance of a perfect fit. We all know the Italians love their bespoke fitted suits, but the one pieces we saw everywhere from the Duomo to Parco Sempione, was the Polo. The Italians mixed it up with lots of colourful accessories and patterns. A Polo was ideal we loved the somewhat arrogant yet elegant look, something they call sprezzatura. But, we’re Swedes, we go by the philosophy “lagom” which is a term you probably only find here. It means not too much and not too little. We simply focus on premium fabric and a bespoke fit with a clean Scandinavian design. Some might call it minimalistic, we call it lagom. Certified by Gots, USDA & EU.