Örgüt Çaylı is an independent creative director based in Istanbul, combining strategic thinking with a bold creative vision. With over 25 years of experience at global network agencies like JWT, McCann Erickson, Leo Burnett and Publicis, he has led branding, advertising and visual communication projects for iconic brands including Coca-Cola, Fiat, Fox, Garnier, Whirlpool, Intel, Mastercard, McDonald’s, Nestlé, Opel, Pizza Hut, Renault, Sony, Carlsberg, Tuborg, Turkcell, Turkish Airlines, Türk Telekom and Akbank.
Now, through orgutcayli.com, he focuses on multidisciplinary projects that place AI at the core of the creative process, blending advertising, brand design, storytelling and communication strategy with emerging narrative technologies.
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Örgüt Çaylı, strateji odaklı düşünme biçimini cesur bir yaratıcı vizyonla birleştiren, İstanbul merkezli bağımsız bir yaratıcı yönetmen. JWT, McCann Erickson, Leo Burnett ve Publicis gibi global network ajanslardaki 25 yılı aşkın deneyimiyle; Coca-Cola, Fiat, Fox, Garnier, Whirlpool, Intel, Mastercard, McDonald’s, Nestlé, Opel, Pizza Hut, Renault, Sony, Carlsberg, Tuborg, Turkcell, Turkish Airlines, Türk Telekom ve Akbank gibi ikonik markaların reklam, marka ve görsel iletişim projelerine liderlik etti.
Şimdi, orgutcayli.com çatısı altında, yapay zekayı yaratıcı sürecin merkezine alan çok disiplinli projelere odaklanıyor. Reklam, marka tasarımı, hikaye anlatımı ve iletişim stratejilerini yeni nesil anlatı teknolojileriyle buluşturuyor.
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