Overheard Jakarta

Founded in 2016, Overheard Jakarta is a dynamic Instagram account that captures the pulse of Jakarta's urban lifestyle and culture. For our more than 540k+ followers, we curate and share intriguing stories, trends, and happenings from the bustling city of Jakarta. With content sourced everywhere from cafés, restaurants and nightclubs to offices and even traffic jams, Overheard Jakarta has become the vibrant spirit of the city. Our core audience consists of 18-to-34-year-olds living in Jakarta and is 66% women and 34% men. We have collaborated with 200+ top brands including Google, Disney, Spotify, TikTok, Tinder, Samsung, P&G, Unilever, Airasia, Tokopedia, Gojek, etc.