Oxbow Brands

Oxbow Brands is redefining India’s packaged food and beverage industry by blending tradition with innovation. Backed by the 75-year legacy of Johars Group, a third-generation family business, Oxbow creates brands that resonate with modern consumers through a seamless omnichannel approach. At the heart of Oxbow is DOBRA, a vibrant brand offering an exciting mix of traditional regional and modern snacks, beverages, and sweets. Designed to spark joyful moments and memories, DOBRA brings bold flavors, vivid colors, and global twists, encouraging people to embrace their playful side. With deep roots in India’s food distribution ecosystem, Oxbow Brands caters to diverse palates through retail, q-commerce, and beyond. By delivering fun, flavorful, and unforgettable experiences, Oxbow is shaping the future of food for a new generation.