On Your Behalf (OYB)

Based on a One for One concept in which a donor will purchase an item of streetwear apparel and in turn, the same item of clothing or a meal will be donated to our partner charity for that release. At OYB, we are striving to create a concept that integrates the everyday act of purchasing with the act of doing good through donations. We aim to make this way of life a mainstream norm of our society. This can only be achieved by providing both quality tangible outcomes and products to our partner charities and customers.