OYE YAAR

The alcohol-free tangy drink. Curcuma • Turmeric Organic Concentrate OYE YAAR is a complex organic concentrate made from turmeric and other ingredients, a root from India known for its numerous health benefits. Our brand complements the market's offering of healthy, non-alcoholic beverages and aperitifs. Turmeric has been used in India for over 4,000 years as an aromatic and medicinal plant, forming a key part of the Ayurvedic diet. The name OYE YAAR reflects the generosity of turmeric, which is rich in health benefits. "YAAR," meaning friend or buddy in Hindi, symbolizes the importance of friendship and family in a healthy lifestyle, enhancing well-being. OYE YAAR is meant to be enjoyed with friends and loved ones. The brand connects to the essence of modern India: authentic, vibrant and inspiring. Celebrating the rise of a new creative generation.