Buzd Pty Ltd

Buzd provides Retail Presence Analytics for physical location Bricks-and-Mortar retailers with analytics capabilities similar to those enjoyed for many years by on-line businesses. Providing physical location businesses with analytical information relating to the number of people that pass their location, how many linger outside their shop window, how many enter their premises, how long they stay and statistics on how many of the previous are unique (new) and how many are repeat visitors or customers. Buzd provides a solution that allows organisations to leverage new and existing data to better understand foot traffic patterns and behaviour. This presence information can be used to engage shoppers and optimise marketing strategies. For retail, this can help combat trends such as erosion of in-store sales due to online retailers, who for years have had access to similar data via the analytics produced by online tools (e.g., click-through conversion rates from online advertising). Buzd utilises wireless Access Points to gather this data and presents it in the aggregate on a customer dashboard; this is done through intuitive and customisable graphs that can be used to understand trends such as capture rate, user engagement, and visitor loyalty. Buzd is able to provide these new analytics to all organisations by leveraging the industry-leading cloud architecture that is behind all Buzd Analytics products.