OzTAM is Australia’s official source of television audience measurement intelligence.
OzTAM measures broadcast free-to-air (FTA) viewing on TV sets (TAM) in the five mainland metropolitan markets and BVOD viewing nationally (VPM).
OzTAM and Regional TAM’s broadcast TV (TAM) and OzTAM’s BVOD (VPM) services are core components of Australia’s integrated Total TV measurement service, Virtual Australia (VOZ).
VOZ is the foundation of Australia’s ‘Total TV’ measurement standard. It brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide national, de-duplicated, all-screen, cross-platform data for planning, trading and reporting, and became Australia’s official trading currency on December 29, 2024. More at virtualoz.com.au
VOZ Streaming is OzTAM’s data enablement service that delivers enhanced programmatic BVOD trading via a common OzTAM dataset while improving the viewer experience by capping the frequency across participating broadcasters’ advertising inventory utilising a consistent anonymised identifier (BVOD ID). Additionally, VOZ Streaming enables the activation of co-viewers to connected TV sets and brings BVOD programmatic into the Total TV campaign R&F reporting capabilities of the VOZ data base. More information at vozstreaming.com.au
Streamscape is a new quarterly report that provides a unified, independent view of Total Video consumption in Australia, across platforms and demographics. Streamscape empowers agencies and marketers to plan with greater confidence, precision, and accountability, combining SVOD viewing with broadcast TV and BVOD viewing for a Total Video picture.
Contact info@oztam.com.au for more information.
OzTAM is an independent company owned by Australia’s major commercial television networks (Seven, Nine & 10). OzTAM operates separately & independently from all networks & has an independent, non-executive chairman.
Company Details
- Employees
- 24
- Founded
- -
- Address
- Sydney, New South Wales 2060, Au
- Phone
- 61 (0)2 9929 7210
- in****@****.com.au
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- oztam.com.au
- HQ
- Sydney, New South Wales
Oztam Pty Ltd Questions
Oztam Pty Ltd's helpline number is 61 (0)2 9929 7210
Oztam Pty Ltd's website is oztam.com.au
Oztam Pty Ltd's LinkedIn profile is https://au.linkedin.com/company/oztam-pty-ltd
Oztam Pty Ltd has
24 employees.
View email and phone details for 24
employees at Oztam Pty Ltd.
Oztam Pty Ltd's industry is
Market Research
Oztam Pty Ltd's top competitors are
Accenture,
Unltd.,
Network 10,
Disruptive Packaging,
Thankful,
Nine,
Sky New Zealand,
Provet - Australasia's Leading Veterinary Distributor,
Cyber Revolution,
Media Federation Of Australia.
Oztam Pty Ltd's support email address is info@oztam.com.au
Oztam Pty Ltd's categories are Market Research
Oztam Pty Ltd's founding year is 1999
