Oztam Pty Ltd

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OzTAM is Australia’s official source of television audience measurement intelligence. OzTAM measures broadcast free-to-air (FTA) viewing on TV sets (TAM) in the five mainland metropolitan markets and BVOD viewing nationally (VPM). OzTAM and Regional TAM’s broadcast TV (TAM) and OzTAM’s BVOD (VPM) services are core components of Australia’s integrated Total TV measurement service, Virtual Australia (VOZ). VOZ is the foundation of Australia’s ‘Total TV’ measurement standard. It brings together broadcast viewing on TV sets and granular BVOD viewing on connected devices to provide national, de-duplicated, all-screen, cross-platform data for planning, trading and reporting, and became Australia’s official trading currency on December 29, 2024. More at virtualoz.com.au VOZ Streaming is OzTAM’s data enablement service that delivers enhanced programmatic BVOD trading via a common OzTAM dataset while improving the viewer experience by capping the frequency across participating broadcasters’ advertising inventory utilising a consistent anonymised identifier (BVOD ID). Additionally, VOZ Streaming enables the activation of co-viewers to connected TV sets and brings BVOD programmatic into the Total TV campaign R&F reporting capabilities of the VOZ data base. More information at vozstreaming.com.au Streamscape is a new quarterly report that provides a unified, independent view of Total Video consumption in Australia, across platforms and demographics. Streamscape empowers agencies and marketers to plan with greater confidence, precision, and accountability, combining SVOD viewing with broadcast TV and BVOD viewing for a Total Video picture. Contact info@oztam.com.au for more information. OzTAM is an independent company owned by Australia’s major commercial television networks (Seven, Nine & 10). OzTAM operates separately & independently from all networks & has an independent, non-executive chairman.

Company Details

Employees
24
Founded
-
Address
Sydney, New South Wales 2060, Au
Phone
61 (0)2 9929 7210
Email
in****@****.com.au
Industry
Market Research
NAICS
Marketing Research and Public Opinion Polling
HQ
Sydney, New South Wales
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News

First-ever broadcast report uncovers Australia’s surprising TV habits - The New Daily

First-ever broadcast report uncovers Australia’s surprising TV habits The New Daily

Oztam partners with Fetch on TV audience measurement - Mumbrella

Oztam partners with Fetch on TV audience measurement Mumbrella

Netflix joins OzTAM: a step toward unified video measurement in Australia - Mediaweek

Netflix joins OzTAM: a step toward unified video measurement in Australia Mediaweek

OzTAM launches Streamscape to chart Australia’s video habits - TV Blackbox

OzTAM launches Streamscape to chart Australia’s video habits TV Blackbox

OzTAM's first Streamscape report lands, putting broadcast TV at 61.5% of Australia's total video consumption - Mi-3.com.au

OzTAM's first Streamscape report lands, putting broadcast TV at 61.5% of Australia's total video consumption Mi-3.com.au

Australians watched more than 16 billion minutes of broadcast video content each week, VOZ data reveals - tvcentral.com.au

Australians watched more than 16 billion minutes of broadcast video content each week, VOZ data reveals tvcentral.com.au

New Oztam data shows linear dominating the living room TV - Mumbrella

New Oztam data shows linear dominating the living room TV Mumbrella

OzTAM partners with Samba TV, Nexxen - AdNews

OzTAM partners with Samba TV, Nexxen AdNews

Oztam announces Nexxen and Samba TV partnerships for 'revolutionary new measurement possibilities' - Mumbrella

Oztam announces Nexxen and Samba TV partnerships for 'revolutionary new measurement possibilities' Mumbrella

OzTAM launches big data trial to shape next-gen TV ratings measurement - TV Blackbox

OzTAM launches big data trial to shape next-gen TV ratings measurement TV Blackbox

Netflix joins OzTAM - AdNews

Netflix joins OzTAM AdNews

OzTAM taps Samba TV, Nexxen to lay the groundwork for audience measurement overhaul - Mi-3.com.au

OzTAM taps Samba TV, Nexxen to lay the groundwork for audience measurement overhaul Mi-3.com.au

Oztam launches new streaming video panel - Mumbrella

Oztam launches new streaming video panel Mumbrella

OzTam signs Netflix as first global streaming partner, combined SVOD, BVOD, FTA audience data coming via Streamscape report - Mi-3.com.au

OzTam signs Netflix as first global streaming partner, combined SVOD, BVOD, FTA audience data coming via Streamscape report Mi-3.com.au

Foxtel Upfronts: Australia lurches rapidly to US market on multiple TV, video audience currencies; Media agency groups concede inevitable, OzTAM prepares for strategy overhaul - Mi-3.com.au

Foxtel Upfronts: Australia lurches rapidly to US market on multiple TV, video audience currencies; Media agency groups concede inevitable, OzTAM prepares for strategy overhaul Mi-3.com.au

'A revolution in BVOD trading': OzTAM announces VOZ streaming linkedin (2) - Mumbrella

'A revolution in BVOD trading': OzTAM announces VOZ streaming linkedin (2) Mumbrella

OzTAM's H1 2025 VOZ report reveals trends in Australian TV consumption - Mi-3.com.au

OzTAM's H1 2025 VOZ report reveals trends in Australian TV consumption Mi-3.com.au

'Linear TV will continue to be plagued with the same instabilities': Foxtel Media CEO speaks after company drops out of OzTAM - Mumbrella

'Linear TV will continue to be plagued with the same instabilities': Foxtel Media CEO speaks after company drops out of OzTAM Mumbrella

OzTam unveils new brand identity ahead of VOZ launch - Mi-3.com.au

OzTam unveils new brand identity ahead of VOZ launch Mi-3.com.au

OzTAM labels ‘confusing’ Foxtel's move to measure its own viewing data - AdNews

OzTAM labels ‘confusing’ Foxtel's move to measure its own viewing data AdNews

OzTAM introduces co-viewing on connected TVs to VPM reporting service - Mediaweek

OzTAM introduces co-viewing on connected TVs to VPM reporting service Mediaweek

Media Roundup: Netflix joins OzTam - Mediaweek

Media Roundup: Netflix joins OzTam Mediaweek

MiQ to integrate OzTAM’s VOZ data into Sigma platform - Mediaweek

MiQ to integrate OzTAM’s VOZ data into Sigma platform Mediaweek

New year, new ratings data from OzTAM: Big changes in TV audience measurement - Mediaweek

New year, new ratings data from OzTAM: Big changes in TV audience measurement Mediaweek

OzTAM launches Streamscape - AdNews

OzTAM launches Streamscape AdNews

Foxtel's break from OzTAM confirmed for 2025 - AdNews

Foxtel's break from OzTAM confirmed for 2025 AdNews

OzTAM partners with Snowflake to leverage its Data Clean Rooms for VOZ streaming - Mumbrella

OzTAM partners with Snowflake to leverage its Data Clean Rooms for VOZ streaming Mumbrella

OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading - Mediaweek

OzTAM to launch VOZ Streaming: A new era for programmatic BVOD trading Mediaweek

Netflix joins Australian TV ratings system linkedin (2) - Mumbrella

Netflix joins Australian TV ratings system linkedin (2) Mumbrella

OzTam ratings 2022: Seven retains total audience crown, while Nine keeps key demos - Mumbrella

OzTam ratings 2022: Seven retains total audience crown, while Nine keeps key demos Mumbrella

Foxtel makes it official, to exit OzTam's measurement system by December 31 - Mi-3.com.au

Foxtel makes it official, to exit OzTam's measurement system by December 31 Mi-3.com.au

Ratings fail: OzTam gets TV numbers wrong for almost three months - The Sydney Morning Herald

Ratings fail: OzTam gets TV numbers wrong for almost three months The Sydney Morning Herald

Foxtel Media nabs former OzTAM CEO to drive measurement system - Mumbrella

Foxtel Media nabs former OzTAM CEO to drive measurement system Mumbrella

Confused about the future of Australian TV ratings? Let OzTAM explain - Mumbrella

Confused about the future of Australian TV ratings? Let OzTAM explain Mumbrella

IAB, Ipsos and OzTam merge BVOD, CTV data into digital currency touting sharper read on consumer behaviour shifts, loyalty app moves; back Australia to crack cross-media measurement as UK's Origin falters - Mi-3.com.au

IAB, Ipsos and OzTam merge BVOD, CTV data into digital currency touting sharper read on consumer behaviour shifts, loyalty app moves; back Australia to crack cross-media measurement as UK's Origin falters Mi-3.com.au

WE HAVE AUSTRALIA'S TOTAL ATTENTION - Nine for Brands

WE HAVE AUSTRALIA'S TOTAL ATTENTION Nine for Brands

Oztam adds Google DV360 as new DSP partner for Voz Streaming - Mumbrella

Oztam adds Google DV360 as new DSP partner for Voz Streaming Mumbrella

TV ratings: Foxtel lit a fuse 12 months ago, OzTAM explosion coming December 31 - Mediaweek

TV ratings: Foxtel lit a fuse 12 months ago, OzTAM explosion coming December 31 Mediaweek

Samsung Gets Gig At Foxtel Upfront 25 Reason For OzTAM Exit Explained - channelnews.com.au

Samsung Gets Gig At Foxtel Upfront 25 Reason For OzTAM Exit Explained channelnews.com.au

Audience Insights: Parental Guidance Finale - Nine for Brands

Audience Insights: Parental Guidance Finale Nine for Brands

‘World-first for cross-channel audience measurement’: Ipsos partners with OzTAM - Mumbrella

‘World-first for cross-channel audience measurement’: Ipsos partners with OzTAM Mumbrella

EXCLUSIVE | Inside a house with an OzTam ratings box - TV Blackbox

EXCLUSIVE | Inside a house with an OzTam ratings box TV Blackbox

SBS On Demand joins OzTAM’s VOZ Streaming platform - Mumbrella

SBS On Demand joins OzTAM’s VOZ Streaming platform Mumbrella

No other event reaches your audience all summer long - Nine for Brands

No other event reaches your audience all summer long Nine for Brands

OzTAM CEO named new UnLtd chair linkedin (2) - Mumbrella

OzTAM CEO named new UnLtd chair linkedin (2) Mumbrella

NRL Grand Final breaks streaming records on 9Now - Nine for Brands

NRL Grand Final breaks streaming records on 9Now Nine for Brands

OzTAM announces two new appointments and internal promotions as it prepares for VOZ - Mumbrella

OzTAM announces two new appointments and internal promotions as it prepares for VOZ Mumbrella

Former Telstra and Foxtel marketer Mark Buckman takes chairman role at OzTam - Mumbrella

Former Telstra and Foxtel marketer Mark Buckman takes chairman role at OzTam Mumbrella

Battle for yearly ratings win intensifies as Nine closes gap on Seven - Mumbrella

Battle for yearly ratings win intensifies as Nine closes gap on Seven Mumbrella

FOX Footy channel ready for first bounce - TV Tonight | Australia's Leading TV Blog

FOX Footy channel ready for first bounce TV Tonight | Australia's Leading TV Blog

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