Package InSight by Quad

Quad/Graphics, Inc. (NYSE: QUAD) announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey. Clients have access to a physical space at the Consumer Research Lab in Greenville, S.C., to manifest continuous new brand thinking that can be prototyped, tested, refined and produced, enhancing Quad’s unique marketing services and platform. Brands are able to use the space as a mock retail environment to test packaging design and shelf impact in a real-life consumer setting. Package InSight’s research offering will now expand from its current focus on brand packaging to include how brand creative impacts digital, in-store, direct marketing and all brand channels.