Palella Holdings LLC

Palella Holdings LLC is the private investment firm of entrepreneur Salvatore Palella, founded in 2024 to oversee and grow his portfolio of high-potential businesses across key sectors of the real economy—mobility, e-commerce, and digital services. Headquartered in the United States with a strong operational footprint in Europe, Palella Holdings backs companies that combine technology, efficiency, and scalable models to deliver real-world solutions. The firm is committed to strategic, results-oriented investments. In 2024, it acquired Everli, Italy’s leading online grocery delivery platform, with a vision to transform the food retail experience through smart logistics and digital convenience. In 2025, Palella Holdings entered the on-demand vehicle care sector with the acquisition of Wash Out Srl from Telepass S.p.A. The Milan-based company operates across several European cities and offers app-based car cleaning and fleet management services. In a defining move, Palella Holdings regained majority control of Micromobility.com Inc. (formerly Helbiz Inc.), the company originally founded by Salvatore Palella. With over 50% ownership, the firm is now leading a renewed phase of disciplined growth focused on profitability and operational excellence. Palella Holdings invests with focus, speed, and clarity—choosing businesses that solve real problems, serve large markets, and offer long-term potential. With a pragmatic approach and bold leadership, the firm continues to shape the future of urban life and digital consumer experiences.