Pamela Wilton Consulting

You’re getting leads. But then what? Opportunities can come from anywhere: → Social content → Events and tradeshows → Sales missions → Press coverage → Sponsored content → Earned media → Cold and warm outreach But without a capture and follow-up system, those leads fade. That’s where the Authority Content Program comes in. It’s a simple, repeatable email marketing framework designed to keep the conversation going long after the moment has passed. It includes: → A clean landing page for opt-ins → An automated email series built to educate and nurture → Calls to action that invite connection and investment → Data and tracking to see who’s engaging (and how) → Ongoing communication throughout the long sales cycle The best part? It’s customizable. It’s very effective. And it helps you hit your ROI, ROR and sales targets while also building the good stuff: credibility, trust, thought leadership, and real opportunities. I believe in closing the gap between marketing and sales—removing silos so teams can collaborate more effectively. Everyone wins. The Authority Content Program captures and nurtures leads so your team can do what they do best: focus on building relationships, having meaningful conversations, and closing business. ____________________________________________ About me: I’ve built my career in global business development for over 20 years, driving revenue growth and building strong client relationships across tourism, business events, and aviation. I’ve worked closely with senior leaders and C-suite executives in international markets to support high-value, relationship-first sales and marketing strategies. 📩 DM me or email hello@pamelawilton.com to explore how this could work for you and your team. I’m always up for lovely conversations, whether it starts with an email, a podcast, or a connection on LinkedIn.