Parents Against Vaping e-cigarettes

Parents Against Vaping e-cigarettes, women-run and powered, is a national grassroots organization founded in 2018 by New York City moms as a response to the youth vaping epidemic. The catalyst for PAVe was their discovery in April, 2018 that a JUUL representative had entered their sons’ high-school through an outside anti-addiction group, without the school’s knowledge, and told the 9th-grade students, without adults present, that JUUL was “totally safe” and would receive FDA approval “any day.” (Their Congressional testimony about this incident was cited by FDA as evidence that JUUL had marketed directly to kids.) PAVe works to educate parents around the country about the dangers of flavored e-cigarettes and other flavored tobacco products and Advocates at the federal, state and local levels to end the sale of all flavored tobacco. PAVe is powered by parent volunteers around the country.