Parietal Innovative Solutions Pvt. Ltd.

A boutique brand experience and digital consulting firm that shapes the way the consumer thinks about a brand though “consumeric” communication solutions. Parietal creates, manages, optimizes, and enhances brand experiences. Parietal offers customized solutions based on deep-rooted consumer understanding (changing audience behavior, shifting media scenarios, environmental developments, etc.) and a sound differentiated strategy. At Parietal, we offer full service cross media consultancy and implementation. Our services and solutions are based on the following five beliefs: 1. The consumer defines the media: It is time to redefine and relook the media outside the classical definitions. 2. Media investments need to be effective and not just efficient: All investments must be result oriented and drive to a brand goal. 3. More is not necessarily good: Media weights need to be optimized for various brand parameters, be it dissonance, awareness, propensity to buy, etc. 4. What is great for someone else need not be good for you: Do not follow “trends” blindly. Relevance is key. 5. Thinking is not everything, doing makes the difference: All sound planning needs to be implemented well and course corrected continuously for desired results. At Parietal, we work with the businesses as "partners" and not as a "third party service provider." Thus, you will never hear us say that we are an agency with a difference because we are not an agency in the literal sense. Infact, everything is "unagencified" before it becomes part of us - including the team's DNA.