Parklu By Launchmetrics

Parklu By Launchmetrics company information, Employees & Contact Information

PARKLU is a Launchmetrics company. Launchmetrics is the leading Brand Performance Cloud for the Fashion, Luxury & Beauty (FLB) industries around the world. PARKLU is a KOL Relationship Management and Analytics platform pioneering how brands analyze, collaborate, and manage China's social influencers. PARKLU has curated China’s top KOLs in one place and added a comprehensive, real-time campaign-tracking, KRM solution. With more than 250,000 influencers across 10 social media platforms, PARKLU’s database offers a combined reach of more than 900 million Chinese customers. PARKLU influencers specialize in fashion, beauty, food & beverage, travel, kids & parents, health & fitness, home & design, and more. Brands and agencies around the world trust PARKLU for KRM and analysis in China.  Using proprietary data and technology on the web-based platform and APP. PARKLU’s influencer platform was built by KOLs and data-driven marketers who knew there had to be a better way for brands to work with Chinese influencers. Services: discover brand ambassadors, customize KOL recommendations, Benchmark and Monitor KOL analytics, real-time KOL pricing, speed up campaign with visual workflow, customized data and reports To date, global brands such as Unilever, Lululemon, Movado, have used the platform to engage key opinion leaders in China in highly successful campaigns. PARKLU has been featured by The New York Times, Forbes, Ad Age, Campaign, CCTV, WWD, Retail in Asia, TechNode, Jing Daily, and more. PARKLU has connected Fortune 100 companies all the way to independent labels with top influencers. About Launchmetrics: Launchmetrics is the leading Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives to connect with the modern consumer in a constantly changing landscape. To learn more about Launchmetrics, please visit launchmetrics.com

Company Details

Employees
22
Founded
-
Address
5f, W+, Golden Plaza, 98 Huaihai Zhong Lu, Huangpu District, Shanghai,shanghai 1000002,china
Email
sa****@****klu.com
Industry
Advertising Services
NAICS
Marketing Consulting Services
HQ
Shanghai, Shanghai
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News

Launchmetrics Moves into China with PARKLU Acquisition - Jing Daily

Launchmetrics Moves into China with PARKLU Acquisition Jing Daily

Daily Research News Online no. 30609 - Launchmetrics Buys Chinese Influencer Platform PARKLU - MrWeb

Daily Research News Online no. 30609 - Launchmetrics Buys Chinese Influencer Platform PARKLU MrWeb

China’s direct-to-consumer brands, with Parklu’s Kim Leitzes - TechNode

China’s direct-to-consumer brands, with Parklu’s Kim Leitzes TechNode

Launchmetrics lands in China with acquisition of analytics firm Parklu - FashionNetwork - The World's Fashion Business News

Launchmetrics lands in China with acquisition of analytics firm Parklu FashionNetwork - The World's Fashion Business News

The businesswoman helping brands sell luxury in China through influencers - South China Morning Post

The businesswoman helping brands sell luxury in China through influencers South China Morning Post

New selling point: Social media influencers - China Daily

New selling point: Social media influencers China Daily

How These 10 New KOL 'Rules' on Weibo Could Affect Luxury Brands in China - Jing Daily

How These 10 New KOL 'Rules' on Weibo Could Affect Luxury Brands in China Jing Daily

Weibo vs WeChat: which do Chinese travellers prefer? - South China Morning Post

Weibo vs WeChat: which do Chinese travellers prefer? South China Morning Post

Compare Parklu to other influencer marketing platforms - Campaign Asia

Compare Parklu to other influencer marketing platforms Campaign Asia

3 new trends in KOL marketing in China: Interview with Elijah Whaley, CMO of PARKLU - TechNode

3 new trends in KOL marketing in China: Interview with Elijah Whaley, CMO of PARKLU TechNode

5 Chinese KOL Marketing Case Studies from 2018 - Jing Daily

5 Chinese KOL Marketing Case Studies from 2018 Jing Daily

Why mastering social media in China is a must for luxury brands - South China Morning Post

Why mastering social media in China is a must for luxury brands South China Morning Post

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