PARLÉ Inc ~ Business StartUp, Marketing and Growth Strategies

STRATEGIC PLANNING IS AN OXYMORON A strategy is a framework for making decisions about how you will play the game of business. Without a strategic framework to guide these decisions, your organization will run in too many different directions, accomplish little, squander profits and suffer confusion and discord. PARLÉ builds that strategy with you. STRATEGY VS PLAN Strategy is your "why" Plan is your "how" 01. YOUR GAME Choose and master your playing field. Know your game and learn all the rules and how to conquer your opponents. Know the players and their positions. 02. NOT YOUR GAME You may be great at free throws but you chose to play football so stick to the tackle! Don't lose focus. Remember your objective and don't dilute the product or confuse people, including yourself or your team. 03. ATTITUDE Big personality or tech guru? Define your approach and hone it in yourself and your people. Fine tune it and deliver it in everything you do, make it part of your brand and company culture. 04. CORE CAPABILITIES Know your lane of genius and drive it. Focus on what you do best and joint venture the rest. There is money to be made and sanity to be saved in strategic partnerships. 05. DELIVERY Are you a speaker, a writer or a networker? Is your product made for TV or ship to store? Electronic or brick and mortar or diversification, your delivery should be based on your customers habits, so know them. If your skill set doesn't fit, hire or JV with someone who's does. 06. EDGE Yesterday's edge is today's norm so keep sharpening your focus. Know your differentiator and embrace it, promote it, enhance it and make it known outside your circle.