Content Marketing is awesome but it's hard to see how it directly impacts your business when content is everywhere - Marketo, websites, social networks, blogs, webinars, emails, etc. There is no one place to see its performance. Marketers need to see how their content is impacting their business without having to bounce around between their analytics and all their tools.
Pathful brings all this fragmented data into one place, clearly showing the impact and ROI of content from Awareness to Lead to Sale to Renewal. Whether you are targeting content based on the customer journey, personas, product, industry, or geography, see the real impact your content is having in one simple view.
Attribution
Enhance your understanding of the role content plays by providing multi-touch attribution, not only across channels but across content. Pathful shows not only the leads, but revenue attributable to each piece of content.
Return On Investment
Pathful makes it easy to understand content ROI by rolling up revenue for campaigns, channels, content types or creator. With content becoming a core marketing focus, Pathful is the tool to allow marketing to understand what is working and what isn't. Improve performance by doubling down on what is moving the needle.
Engagement Map
Pathful's Engagement Map has the most powerful in-page analysis on the market. It allows you to see which content on the page was interacted with and connecting it to subsequent conversion events. It's like a heat map on steroids.
Team Performance
Pathful's Team Page allows you to see your entire content team (including external resources) to see the impact that their content is having on your business. Maximize the performance of your team by assigning work where it makes sense. Enable coaching for those who need help in driving reach or conversions.
Producing content that works is hard, measuring its performance shouldn't be.
Company Details
- Founded
- -
- Address
- 604 - 55 E Cordova St, Vancouver,bc V6a 0a5,canada
- Industry
- Technology, Information And Internet
- Website
- http://www.pathful.com
- Keywords
- web analytics, mobile analytics, funnel analysis, predictive analytics, conversion optimization, competitive analysis, Conversion Rate Optimization, Conversion Insights, A/B Testing, content marketing, content analysis, content analytics.
- HQ
- Vancouver, BC
Pathful Questions
Pathful's website is http://www.pathful.com
Pathful's LinkedIn profile is https://ca.linkedin.com/company/pathful
Pathful's industry is
Technology, Information and Internet
Pathful's top competitors are
Treasury Prime,
1password,
Nanoprecise Sci Corp,
Chartbeat,
Starboard Professional Search,
Pathful Inc.,
Knotch,
Pearson,
Nearpod.
Pathful's categories are Technology, Information and Internet
Pathful's founding year is 2012
