Pedal Lucid

Pedal Lucid is a consulting team that helps our clients (mostly nonprofit) use data and technology to further their mission. We specialize in helping organizations understand and measure engagement using a strategy first approach—ensuring that the technology priorities align with the organization’s goals. We strive to deliver work in an iterative manner that results in sustainable change over time. We are a small team that is intentionally made up of varying skill sets and work styles with a drive to deliver ongoing success to our clients. Some particular technical areas of expertise include: - Salesforce/Nonprofit Success Pack/CRM Analytics - Microsoft Dynamics - Marketing automation and attribution - Legacy database migration - Webform integration - Robust reporting on Google, Facebook, and other organic and paid marketing channels within your CRM - Our consultant-level Salesforce certifications include Nonprofit Cloud, Einstein Analytics, Platform Developer, and Sales Cloud