Pehchaan

Pehchaan is a creator ecosystem. We collaborate with passionate creators from all walks of life to curate unique experiences for our guests. We do this with a strong team of generalists from varied backgrounds like military, engineering, design, marketing, public service built over the core values of collaboration, creativity & compassion and trained on specialised jobs necessary to run an effective creator ecosystem. Our market offerings are experiences. These are staged through human protagonists called Pehchaan Hosts. Normally, our experiences are 2-3 hours long, conducted over weekends in tier 1 cities and designed to engage 20-25 guests in an intimate setting over a shared passion. We go the extra mile in designing the best possible experiences for our guests in specifically two ways - one, we select the most apt hosts to make the experiences memorable and sensational based on our internal Host Assessment Matrix. Second, once we select our Hosts, we build an entire creative brand centred around their passion and with a clear monthly brand Calendar of events ensuring community building is given its due time. Numbers which motivate us are - 1. How much our Hosts earn every month by following their passion in the experience economy of India through us. 2. How much our Experience Designers make working with us 3. How many communities we build over shared passions through Pehchaan Creative Brands