Penwern

Compelling product marketing for technology innovators. Technology product marketing consultancy For entrepreneurial CEOs of high technology companies who need to quickly and effectively position and message their products to their target audience, Penwern creates compelling product marketing for technology innovators; effective go-to-market strategies and messaging that drives growth, engages partners and inspires stakeholders. Philosophy Penwern’s methodology for early stage, high tech product positioning and messaging is based on years of working in senior marketing and sales management positions in large and small technology companies. It is based on theory, observation, practice and experience. The Penwern methodology is delivered as a consultancy engagement where we only charge you for the work we do; we gain an in-depth knowledge of your market, your products and your competition and we work collaboratively with you all of the way through the process. Who we are I had a long and highly successful career working for leading tech companies - as a product marketeer, a salesman, a sales leader and a channel programme manager - companies with great products and oustanding teams. Through this time I have observed a consistent, direct connection between business outcomes and the ability to be able to see the world through the eyes of the customer, prospect or partner. Penwern is a product marketing consultancy with a difference: we are focused on outcomes - it is all about sales, we look at things from the audience's perspective and we translate cool new tech into real customer benefits. - Stephen Mackey, lead consultant and managing director.