Pepkor Speciality

Speciality is a collective of our brands Ayana, CODE, Dunns, Refinery, Shoe City, SPCC and Tekkie Town. Each brand carries a rich legacy, distinctive identity, and deep expertise in understanding their products, designs, and, most importantly, their customers Over the past two decades, the South African retail landscape has seen the decline of specialism, replaced by a mass-market uniformity driven by economies of scale. At Speciality, we are passionate about reversing this trend. We believe specialists are essential to Africa’s dynamic retail sector. Products should reflect unique trends and identities to which customers can relate – empowering them to make choices that celebrate individuality and quality. We aim to champion this specialist revival by bringing together the collective strength of our brands. By consolidating our Brands we can create economies of scale in supply chain, IT and financial systems, without compromising on the uniqueness that defines each Brand. This enables us to make expertly curated products accessible at inclusive price points – allowing more customers to afford distinctive fashion at affordable prices. With a footprint of over 900 stores across South Africa, Namibia, Botswana, Lesotho, and Eswatini, we are positioned for growth. Our world-class retail operating platform is designed for scalability, ensuring we continue to add more exceptional brands to our portfolio and deliver value to both our employees and customers.