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The future of customer engagement is better creative, fully compliant and smarter algorithms at the speed of AI. It’s automation that enables retail banks, credit unions, and card issuers to update, optimize, and personalize content without added setup, coding, or performance analysis. Imagine 90% less effort and 20% more conversions. CRM marketers at financial institutions and in other sectors realize that the old ways of managing lifecycle campaigns are unsustainable: they’re time-consuming, manual, and inefficient. Select segment. Define the creative. Wait weeks for compliance approval. Test and analyze. Try not to repeat. Persado balances performance, compliance, and effort using automated, AI-powered content optimization. Persado is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer engagement—so marketers can drive business impact at the speed of AI. Iconic brands across regions—including 8 of the 10 largest U.S. banks—trust Persado to engage customers with high-performing, compliant content throughout their journey and across channels. Persado uses multiple intelligent AI agents that work together to negotiate performance and compliance in real time, optimizing for both. This transformative approach is fully automated and delivers 80% greater efficiency, more revenue, better compliance, and faster time to market. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Awards and accolades include: * Winner of 2024 Bank Technology Award for Tech of The Future * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing
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Marketing AI Company Persado to Speak at FinovateFall on September 8 - PR Newswire

Marketing AI Company Persado to Speak at FinovateFall on September 8 PR Newswire

Persado Launches AI-Powered Dynamic Email for Financial Services Marketing - PR Newswire

Persado Launches AI-Powered Dynamic Email for Financial Services Marketing PR Newswire

Persado gets five-year deal with JP Morgan Chase - FinTech Futures

Persado gets five-year deal with JP Morgan Chase FinTech Futures

Persado Appoints Somesh Khanna and Steve Mugford to its Board of Directors - citybiz

Persado Appoints Somesh Khanna and Steve Mugford to its Board of Directors citybiz

Persado Debuts Marketing Compliance Agentic AI For Financial Services - PR Newswire

Persado Debuts Marketing Compliance Agentic AI For Financial Services PR Newswire

Persado Adds Executive Leadership as Company Strengthens Position as AI-Powered Content Leader - Business Wire

Persado Adds Executive Leadership as Company Strengthens Position as AI-Powered Content Leader Business Wire

Top MarTech News From the Week of March 14th: Updates from Pipedrive, Talkdesk, Persado, and More - solutionsreview.com

Top MarTech News From the Week of March 14th: Updates from Pipedrive, Talkdesk, Persado, and More solutionsreview.com

Daily Research News Online no. 16821 - $15m for Persuasive Persado - MrWeb

Daily Research News Online no. 16821 - $15m for Persuasive Persado MrWeb

Marketing AI Company Persado to Speak at Digital Marketing for Financial Services Summit West - The AI Journal

Marketing AI Company Persado to Speak at Digital Marketing for Financial Services Summit West The AI Journal

JPMorgan Chase inks 5-year deal to generate marketing copy via AI - Marketing Dive

JPMorgan Chase inks 5-year deal to generate marketing copy via AI Marketing Dive

Growing Your Business Through AI-Powered Language - SPONSOR CONTENT FROM PERSADO - Harvard Business Review

Growing Your Business Through AI-Powered Language - SPONSOR CONTENT FROM PERSADO Harvard Business Review

Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z - PR Newswire

Persado Wins Tearsheet 2025 Marketing Award for Best Product/Service Designed for Gen Z PR Newswire

New Persado Study Quantifies Revenue Lift from Pairing Marketing Teams with Generative AI - Business Wire

New Persado Study Quantifies Revenue Lift from Pairing Marketing Teams with Generative AI Business Wire

Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market - Business Wire

Persado Achieves Leader Ranking in CB Insights Analysis Of the Generative AI Text Content Generation Market Business Wire

Two Persado Customers Recognized for Effective Use of Generative AI in Marketing - PR Newswire

Two Persado Customers Recognized for Effective Use of Generative AI in Marketing PR Newswire

New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate Better-Performing Messages Across Channels - Business Wire

New Persado Essential Motivation AI Solution Empowers Marketers to Instantly Generate Better-Performing Messages Across Channels Business Wire

Persado AI Drives $2.5 Billion in Revenue for Financial Services Brands - PR Newswire

Persado AI Drives $2.5 Billion in Revenue for Financial Services Brands PR Newswire

Persado Reveals Top- and Least-Performing Words for Engaging Consumers - Business Wire

Persado Reveals Top- and Least-Performing Words for Engaging Consumers Business Wire

Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging - PR Newswire

Study Finds Most Consumers View Bank Marketing as Impersonal and Unengaging PR Newswire

Announcing: These companies are the winners of Tearsheet’s 2025 Marketing Awards - Tearsheet

Announcing: These companies are the winners of Tearsheet’s 2025 Marketing Awards Tearsheet

Persado Debuts Generative AI For Online Carts 05/16/2023 - MediaPost

Persado Debuts Generative AI For Online Carts 05/16/2023 MediaPost

Goldman Sachs leads a $30 million round for Persado's AI-based, automated copywriting service - TechCrunch

Goldman Sachs leads a $30 million round for Persado's AI-based, automated copywriting service TechCrunch

Chase commits to AI after machines outperform humans in copywriting trials - Ad Age

Chase commits to AI after machines outperform humans in copywriting trials Ad Age

Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective - AdExchanger

Newly-Funded Persado Uses Data-Driven Software to Make Language More Effective AdExchanger

JPMorgan Chase Taps AI to Make Marketing Messages More Powerful - The Wall Street Journal

JPMorgan Chase Taps AI to Make Marketing Messages More Powerful The Wall Street Journal

JPMorgan Chase has an AI copywriter that writes better ads than humans can - qz.com

JPMorgan Chase has an AI copywriter that writes better ads than humans can qz.com

Goldman Sachs leads $30M round for AI marketing firm Persado - The Business Journals

Goldman Sachs leads $30M round for AI marketing firm Persado The Business Journals

A day in the life of… CMO at Persado - Econsultancy

A day in the life of… CMO at Persado Econsultancy

Brands Are Using Artificial Intelligence to Tailor Personalized Marketing Messages - businessinsider.com

Brands Are Using Artificial Intelligence to Tailor Personalized Marketing Messages businessinsider.com

This A.I. Bot Writes Such Convincing Ads, Chase Just ‘Hired’ It to Write Marketing Copy - Inc.com

This A.I. Bot Writes Such Convincing Ads, Chase Just ‘Hired’ It to Write Marketing Copy Inc.com

‘Machine learning is the path to more humanity in marketing’: JPMorgan picks AI to write ads - Inquirer.com

‘Machine learning is the path to more humanity in marketing’: JPMorgan picks AI to write ads Inquirer.com

Generativity: Driving the Promise of Generative AI - The European Business Review

Generativity: Driving the Promise of Generative AI The European Business Review

Where top VCs are investing in adtech and martech - TechCrunch

Where top VCs are investing in adtech and martech TechCrunch

AI Ad Generator Market Is Booming Worldwide | Major Giants Persado, Ocoya, Hypotenuse AI - newstrail.com

AI Ad Generator Market Is Booming Worldwide | Major Giants Persado, Ocoya, Hypotenuse AI newstrail.com

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