Persona 28

Persona 28 decodes personality with Hogan’s assessments and machine learning, then partners with leaders through executive coaching to shape the future of work. What Sets Us Apart Authorized Hogan Distributor — We’re a Midwest-based distributor of Hogan personality assessments, the global gold standard in leadership evaluation backed by 40+ years of science and used in 40+ languages. P28 Talent Assessment™ — A high-touch executive assessment that uses the P28 Versatility Matrix™ to evaluate, benchmark, and develop leaders. P28 Impact Coaching™ — Our premium network of senior executive coaches and proprietary process delivers measurable behavior change and business results. AI-Powered Leadership Analytics — Our machine learning models surface hidden patterns in assessment data to help predict performance, mitigate risk, and drive strategic talent decisions. P28 Coaching ROI Index™ — We quantify the impact of coaching through a multi-level ROI framework that tracks behavior change, people metrics, business KPIs, and financial return on the coaching investment. Ongoing R&D — We invest in thought leadership, whitepapers, and product innovation at the intersection of behavioral science and AI. Better leadership starts here. Let’s elevate your leaders with science and premium executive coaching.