Twenty years ago companies could get away with the idea of, “if I build it, they will come”—as a way to sell their products and services. In this modern age of social media and consumer co-creation, building business is particularly difficult. It takes more than just traditional marketing approaches to cut through the clutter and establish a brand that has real meaning.
Using an approach we coin, Identity Loyalty, which is the practice of positioning your brand so that consumers internalize it as a critical means of self-expression—the brand becomes a “symbol” that communicates their identity and they become devoted to the brand.
Our mission is to reshape how companies approach brand development so as to create brands that transcend the products and services they represent to become ideals internalized by their customers as core components of their own identities resulting in Identity Loyalty.
Company Details
- Employees
- 2
- Founded
- -
- Address
- 3624 Market Street,
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- personapartnersltd.com
- Keywords
- Brand Developement, Consumer Loyalty, Identity Loyalty, Martketing Strategy, Brand Positioning, Market Segmentation, Branding.
- HQ
- Philadelphia, PA
Persona Partners Questions
Persona Partners's website is personapartnersltd.com
Persona Partners's LinkedIn profile is https://www.linkedin.com/company/persona-partners
Persona Partners has
2 employees.
View email and phone details for 2
employees at Persona Partners.
Persona Partners's industry is
Market Research
Persona Partners's top competitors are
Trashbots,
Psps: Philadelphia Society Of People & Strategy,
Greater Valley Forge Human Resource Association,
Carrier Services Group Inc,
Amantex Limited,
Readycto,
Xthemachine,
Lawtech.asia,
In-Kind Friends,
Gordon Ramsay Restaurants.
Persona Partners's categories are Market Research
Persona Partners's founding year is 2006
