From his Mum's kitchen table to bedrooms in Australia, New Zealand, the UK and across the world!
Over the last 37 years Peter Alexander has become the household name for sleepwear and gifts, known and loved by every generation for his iconic, playful and luxurious designs.
Starting back in 1987, Peter launched his sleepwear brand from his Mum Julette’s dining room table, supplying beautiful sleepwear to a major Australian department store. After a cancelled order (and a whopping 2000 pairs of pyjamas filling every corner of the house), Peter was forced to run a mail order service in a magazine in hopes to clear the stock... but it wasn't long before the phones were ringing off the hook and he was dubbed 'Pyjama King' by the media!
Fast forward to today and Peter is sharing his dreams of beautiful sleepwear all over the world, with over 130 retail locations across Australia and New Zealand, online at peteralexander.com.au and peteralexander.co.nz, and in October 2024, Peter Alexander woke up in the UK with brand new retail locations and online at peteralexander.co.uk.
Peter Alexander is part of Premier Retail, the retail arm of the publicly listed company Premier Investments (ASX: PMV) – an ASX 200 listed company.
Company Details
- Employees
- 809
- Founded
- -
- Address
- Melbourne, Au
- Industry
- Apparel & Fashion
- Website
- peteralexander.com.au
- HQ
- Melbourne
Peter Alexander Questions
Peter Alexander's website is peteralexander.com.au
Peter Alexander's LinkedIn profile is https://au.linkedin.com/company/peter-alexander
Peter Alexander has
809 employees.
View email and phone details for 809
employees at Peter Alexander.
Peter Alexander's industry is
Apparel & Fashion
Peter Alexander's top competitors are
Peter Alexander,
Dissh,
Kookai Australia,
Mecca Brands,
Forever New Clothing,
Country Road Group,
Just Jeans,
Cotton On Group,
The Just Group,
Just Group.
Peter Alexander's categories are Apparel & Fashion
Peter Alexander's founding year is 1987
