Petunia

Petunia: Helping Families Navigate Senior Living Decisions, Together. Petunia is a decision-management platform that transforms how busy Sandwich Generation families (GenX & Millennials) approach Assisted Living and Memory Care decisions for their aging Loved Ones. We relieve the stress and uncertainty of this important decision with smart, collaborative tools that keep families organized and aligned throughout the decision-making process. For Employers & Benefits Partners: Petunia addresses a growing need as demographics shift and family care responsibilities increase. Offered as a voluntary benefit, Petunia supports your middle and senior-level employees during one of life's most challenging decisions—reducing stress, increasing confidence, and helping them stay productive while navigating this caregiving responsibility. For Families: Finding the right Assisted Living or Memory Care community shouldn't mean relying on referral services that don't have your loved one's best interests at heart. Petunia puts you in control with: * A central dashboard to stay organized and track progress * Secure family collaboration tools and shielded email to protect your privacy * Structured tour checklists with 70+ expert questions for better comparisons * Community pages for sharing photos, notes, and insights with your family team For Senior Living Communities: Better-informed, more confident families make the most qualified leads. Petunia helps reduce your reliance on costly third-party referral services while creating more educated prospects who are ready to make decisions—benefiting both your community and the families you serve.