Phoenix Distribution (ZA)

Phoenix is a focused and unique Value Added Distribution company which specialises in taking key brands to market. We encompass hardware and CE product distribution, software publishing, localisation, marketing, distribution and strategic planning across multiple territories and languages. The business is segmented into two divisions, namely Retail and Channel (Corporate Licensing). The Retail Division delivers both hardware & software product, plus bespoke OEM software & accessory bundles into the entire retail environment, covering all mainstream ICT and CE outlets, independents and e-tailers. The Corporate Licensing division sells Volume Licensing into the Enterprise and SMB reseller environments. This division also covers Architecture and Implementation. The OEM division creates bespoke software and accessory bundles for value added promotions across the retail and business-to-business landscape. The ESD division delivers download content into all channels, including B2B and B2C. The business now dominates the consumer and SMB Security Sector via our three key brands namely AVG, Kaspersky and Norton (Symantec). The Retail division also distributes mobile accessories, wireless networking, headphone & audio docks as well as specialist/high end video and audio cables. Tier One Brands we carry in this arena include Beats by Dre, Monster Products, TrendNET networking, and Bear Grylls. The business is growing at up to 65% per annum, with an additional acceleration coming from our development within the greater African marketplace, plus the acquisition of significant high end product lines within the enterprise arena. Furthermore our UK business, PX Security is now firmly entrenched within the UK Retail and SMB Reseller environments, shipping through trusted distribution partners into mainstream Retail outlets and direct engagement with B2B Resellers. Our UK operation publishes and distributes BitDefender and Avira.