Pic’s Peanut Butter was established in 2007 when Pic Picot discovered sugar in his favourite spread.
Remembering his Mum and Auntie making it, he roasted some peanuts, popped them in a blender and created his first batch of the tasty stuff. His first factory was his garage and a concrete mixer, adapted to roast the hi-oleic peanuts, perfectly. Jars of the stuff sold in vast amounts at the local Nelson Farmers Market. Pic set up an online store to cater for those who had discovered him at the market and wanted to keep eating the stuff. In his second factory and now stocked in local stores, Pic realised a forklift was required. It was this purchase that made him decide to take the business further.
Pic's is now on sale in every supermarket in New Zealand and is the #1 selling and best-loved peanut butter of kiwis, outselling the ordinary stuff by 2:1. It’s all natural, fresh tasting flavor has transformed the New Zealand peanut butter market and has become a premium staple of pantries across the country. Pic’s expertly crafts peanut butter, both crunchy and smooth, made with just hi-oleic Aussie peanuts and occasionally salt, in the salted varieties. No nasties or weird stuff added.
It is sold in more than 200 gourmet and specialty stores across Australia and launched into all 762 Cole’s stores in November 2014. It has outlets in Singapore, Japan, Hong Kong, UK & USA and is shipped to customers all over the world, via the website. Lovingly made in Nelson, New Zealand.
Pic’s Peanut Butter also sells an outstanding pure cold-pressed peanut oil made from the same high quality peanuts from Kingaroy, Queensland. Adding to the really good range are all natural, full-flavoured Almond and Cashew Butters, launching in 2015 and Peanut Butter Slugs - sachets of the world's finest smooth peanut butter.
The factory is open Monday to Friday offering tours at 10am.
Pic couldn't be happier and is often free to chat about his creation.
Company Details
- Employees
- 31
- Founded
- -
- Address
- 49 Saxton Rd W, Stoke,nelson 7011,new Zealand
- Industry
- Manufacturing
- NAICS
-
ManufacturingBeverage and Tobacco Product ManufacturingMiscellaneous ManufacturingTextile Furnishings MillsOther Textile Product MillsOther Miscellaneous ManufacturingCarpet and Rug MillsCurtain and Linen MillsTextile Bag and Canvas MillsAll Other Textile Product MillsJewelry and Silverware ManufacturingDoll, Toy, and Game ManufacturingOffice Supplies (except Paper) ManufacturingSign ManufacturingAll Other Miscellaneous ManufacturingRope, Cordage, Twine, Tire Cord, and Tire Fabric MillsAll Other Miscellaneous Textile Product MillsGasket, Packing, and Sealing Device ManufacturingMusical Instrument ManufacturingFastener, Button, Needle, and Pin ManufacturingBroom, Brush, and Mop ManufacturingBurial Casket Manufacturing
- Website
- picspeanutbutter.com
- Keywords
- Peanut butter, Peanut butter sachetd, Peanut oil, Guided Tours, Almond Butter, Cashew butter.
- HQ
- Stoke, Nelson
Pic's Peanut Butter Questions
Pic'S Peanut Butter's website is picspeanutbutter.com
Pic'S Peanut Butter's LinkedIn profile is https://nz.linkedin.com/company/picspeanutbutter
Pic'S Peanut Butter has
31 employees.
View email and phone details for 31
employees at Pic'S Peanut Butter.
Pic'S Peanut Butter's industry is
Manufacturing
Pic'S Peanut Butter's top competitors are
Peanut Butter & Co.,
Whittaker's,
Das Foodtech Pvt. Ltd.,
Farrah's,
Proper Crisps Nz & Australia,
Tip Top Ice Cream,
Lewis Road Creamery,
Griffin's Snacks,
Fix & Fogg,
Cookie Time Group.
Pic'S Peanut Butter's categories are Manufacturing
Pic'S Peanut Butter's founding year is 2007
