PinkBox Communications

Led by Principal Shawna Rossi, a public relations and corporate communications executive, PinkBox Communications is a unique consultancy that specializes in interim leadership, providing solution-based public relations, corporate communications and marketing as well as employee engagement, crisis communications and change and issues management. Shawna’s expertise on both the corporate and agency sides of the business has provided her with a unique perspective on overall big picture strategy, brand building and consulting. PinkBox Communications uses an interim or fractional leadership model, providing senior expertise to organizations that require longer-term, in-house communications counsel. Principal Shawna Rossi offers 20+ years of strategy-based expertise in corporate communications, including issues and crisis management, CSR, internal communications and reputation management. Her experience also includes public and media relations, consumer marketing, brand strategy, change management, creative content development, traditional and social media relations/influencer relations, special events, project leadership and functional operations and processes. Shawna is also a trained brainstorm facilitator and an experienced media trainer providing comprehensive spokesperson training based on years of experience as an official corporate spokesperson for large corporations. What makes PinkBox unique is the focus on one client with the goal of achieving strong results. Shawna works as an in-house consultant and leader, making a long-term positive impact for her clients. Clients Include: SOTI – Senior Director, Global Corporate Marketing and Director, Global Communications & Brand FirstService Brands – PTP – Director, Communications, North America lululemon – Head of Digital Engagement - Customer Experience FedEx Express Canada – Director, Corporate Communications and Public Relations StrategyCorp - Director, Strategic Communications Y&R - Vice President