Pink Consulting

We work with clients across the banking, payments and retailing value chain in establishing and implementing unique solutions to business challenges, including: Business Transformation & Growth - Customer Value Management - Product Development and Management Revenue and Profitability Growth - Loyalty Solutions - Customer Experience Management - Business Models - Strategy Development - Market Entry & Development - Customer Engagement Renowned for thought-leadership and creating value through innovation based upon unique insight and ‘thinking differently’, whilst balancing the competing demands of optimising existing core businesses and building new ones. Globally recognised ability to transform markets and business performance through pioneering customer solutions that challenge the status quo of standard industry approaches and practices, in doing so, continuously reinventing new global benchmarks across the payments and retailing value chain. Our approach is based upon adopting challenging the status quo: Is there another way…? What if…? Why Can’t we…? How do we do it better? More effectively? More efficiently…? How and where can we build unique value…? How do we build upon our strengths…? How do we manage trade-offs and competing priorities…? The team's unique experience and expertise has set the benchmarks in global best practice: - World’s first holistic payments strategy - transaction, product & customer level - World’s first lifecycle relationship co-branding proposition - First loyalty strategy in the world to offer redemption against bank products - US’ most innovative and successful banking rewards programme - World’s first real-time POS cash-back rewards initiative - World’s first decoupled credit card - UK’s first real time bank-retail rewards programme - World's most successful retail rewards proposition and strategy