PinPoint Collective

We are on a mission to create more inclusive communities and we’re doing so with a promise to impact 100,000,000 women’s lives. Why? Because… - 80% of all consumer purchasing decisions are made by women - And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer - Yet, 94% of women believe their economic power is being underestimated - And women are more likely than men to recommend a product or service to their friends and family and are also greatly influenced by advice from their women peers As a women-owned, women-led company we have personally experienced what it means to be underrepresented. In today’s society, it’s no longer enough for executives to sit around a boardroom making decisions based on what they think people want. We’re here to change that. At PinPoint, we understand the person behind their purchase. Think of us as your voice-of-the-customer research arm that goes out into the world and gets to know your audience at a very real level. We then bridge the gap between brand exec and design partner to ensure messaging, services, products, packaging, digital touchpoints, and physical spaces are defined by what your audience actually cares about - not what your team thinks they care about. But why PinPoint over another research studio? Well, we purposely curated a team of creatives turned researchers and strategists - meaning we are uniquely positioned - and inherently love - to translate business opportunities into design guidelines. Our proven Pin Process balances quantitative data with qualitative research to create actionable playbooks your team and design partners can’t help but implement before replying ‘got it’ - it’s happened more than once! Ready to listen to the voices of your audience? Let’s turn their pain points into pin-points together!