We are on a mission to create more inclusive communities and we’re doing so with a promise to impact 100,000,000 women’s lives. Why? Because…
- 80% of all consumer purchasing decisions are made by women
- And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer
- Yet, 94% of women believe their economic power is being underestimated
- And women are more likely than men to recommend a product or service to their friends and family and are also greatly influenced by advice from their women peers
As a women-owned, women-led company we have personally experienced what it means to be underrepresented. In today’s society, it’s no longer enough for executives to sit around a boardroom making decisions based on what they think people want.
We’re here to change that.
At PinPoint, we understand the person behind their purchase. Think of us as your voice-of-the-customer research arm that goes out into the world and gets to know your audience at a very real level. We then bridge the gap between brand exec and design partner to ensure messaging, services, products, packaging, digital touchpoints, and physical spaces are defined by what your audience actually cares about - not what your team thinks they care about.
But why PinPoint over another research studio? Well, we purposely curated a team of creatives turned researchers and strategists - meaning we are uniquely positioned - and inherently love - to translate business opportunities into design guidelines. Our proven Pin Process balances quantitative data with qualitative research to create actionable playbooks your team and design partners can’t help but implement before replying ‘got it’ - it’s happened more than once!
Ready to listen to the voices of your audience?
Let’s turn their pain points into pin-points together!
Company Details
- Employees
- 9
- Founded
- -
- Address
- 3717 N Ravenswood Ave, Chicago,illinois,united States
- Industry
- Design
- Website
- pinpointcollective.com
- Keywords
- Design Thinking, Ethnographic Research, Social Media Driven Research, Innovation Worksessions, Architectural Design, Service Design, Interaction Design, Changing the World.
- HQ
- Chicago, Illinois
Pinpoint Collective Questions
Pinpoint Collective's website is pinpointcollective.com
Pinpoint Collective's LinkedIn profile is https://www.linkedin.com/company/pinpointcollective
Pinpoint Collective has
9 employees.
View email and phone details for 9
employees at Pinpoint Collective.
Pinpoint Collective's industry is
Design
Pinpoint Collective's top competitors are
Hubbard Design Group,
Ponnopozz Studio And Store,
Hyper Pony Studio Web Design,
Sarah Crosley + Co,
Onda Collective,
Association Of Old Crows - Windy City Chapter,
Jane,
Caus,
The Female Founder Collective,
Ia Collaborative.
Pinpoint Collective's categories are Design
Pinpoint Collective's founding year is 2018
