Pionnière

Pioneer: someone who does what’s never been done before, creates new paths of breakthrough and paves the way for generations to follow. Our platform was born with the idea to find one unique place that is missing in the eyes of passionates, savvy shoppers, experienced connoisseurs as well as careful consumers. This gap is filled by Pionnière, a reference to find, shop, accompany and develop emerging designers. More than a purchase experience, Pionnière wants it’s consumers to be avant-garde, trend spotters, sustainably conscious individuals, accessing their connection with fashion that has been lost for so long. “Offer a counter-narrative to huge fashion conglomerates and department stores” Accompany brands and differentiate by truly being their “pépinière”. Tell the brand story, translate the creative process, the origins and ideas behind this collection and another… Instead of just a store, let’s become a destination, a reference, giving an experience only available through Pionnière.