Pippit

The Pippit app launch in 2014 as the #1 Lifestyle App in the Apple App Store. As a Social Media Platform, Pippit bridged blogging and social media content for creators and followers, bringing together blog posts, photos, and videos all into a single feed. In order to enrich content for users and solve monetization obstacles for influencers, users could add small, color-coded dots known at "pips" on top of both photos and videos with active links or comments/descriptions. A suite of other features and functionality combined to unite community, increase engagement, and make content more actionable than any other social media platform in 2014.