Pitri

Pitri is developing high-performing, non-toxic colorants from fungi for beauty and personal care products to replace synthetics. Beauty brands spend billions on colorants, but rely on harmful and non-renewable petrochemical ingredients. Pitri utilizes novel fungal strains and green chemistry to deliver vibrant, long-lasting colors that are better for both our bodies and our environment, while revolutionizing the beauty industry. Pitri is developing a suite of biofabricated colorants for beauty and personal care products, with a focus on an animal-free carmine alternative. By collaborating with fungi, Pitri challenges humans’ relationship with color, valorizes fungi & their chemical extracts, and supports the transition towards more sustainable coloration practices across consumer industries.