Planet Friendly Paint

Planet Friendly Paint (formerly Cos Watercolours) is giving artists the ability to spread an eco message louder than any words can reach through the power of art by upcycling waste makeup into unique, zero-waste watercolour paints. This innovative approach to waste reduction aims to help cosmetic retailers to achieve their sustainability goals whilst allowing everyday people to be involved in a larger, yet practical change. The project began as a response to the multi million euro cosmetic waste problem in Europe by encouraging the local community to donate expired and unwanted make-up but now aims to partner with large cosmetic retailers, makeup artists, art galleries and zero waste stores to transform once loved pigments into an artists’ planet friendly watercolour paint palette. The business provides just one example of a circular economy solution, giving the general public and professionals a chance to feel like they can make a difference at an individual level. By voting with our pockets, Planet Friendly Paint is showing retailers that consumers are willing to go the extra mile to find products that benefit our planet, so that together we can help save the world, one brushstroke at a time!