Plant Seeds

We pay people to eat plants; we pay for plants for people to eat. Plant Seeds is a non profit initiative with the intention of encouraging plant-based, vegan and vegetarian diets. We don't strive for perfection, rather we take a non-judgemental, behaviour-based approach towards encouraging the plant-based revolution. We fund initiatives aimed at getting people to try plant-based food, behaviour switching and trying new things in a positive way. Our logic is that by increasing the demand for plant-based products via effective behaviour interventions, this will support a positive feedback loop of innovation.