Planung&analyse

planung&analyse – one of the leading trade journals for market research and marketing in Germany with the highest print run. • Current, in-depth articles written by authors from institutes, companies and universities on projects, concepts and methods drawn from market practice and market research. • Journalistic contributions of the planung&analyse-editorial office on backgrounds from the market research industry. Analysis, interviews, comments. • four issues per year in German and one international issue in English • Weekly Newsline (6,000 recipients) and daily Newsflash with relevant content (3,700 recipients) • Events and community for researchers in the field of corporate market research (PUMa) • Website with content on market research industry – www.planung-analyse.de • Directory for services and tools – www.mafonavigator.de