Play Forward | Sport Development Consultancy

Play Forward Sport Development Consultancy was founded by Robbie George, a dynamic leader with 22 years of experience in sport, leisure, and tourism, including a decade in National Governing Bodies in several leadership positions, as well as several degrees in sport development, management and coaching. Robbie is passionate about growing participation and performance in sport, with a strong focus on innovation, inclusivity, and long-term sustainability. Robbie excels at leading teams, managing projects, designing impactful learning experiences, and delivering strategic development initiatives across all levels of sport. And thats what you will get with PlayForward - strategy support, programme design, project management, workforce development and more - all in neat packages that are tailoured to your business needs and ambition. Play Forward was born in Manchester—a city built on bold ideas, radical shifts, and world-changing innovation. From the spinning jenny to the microchip, this is a place that’s never settled for the status quo. We’re bringing that same energy to sport—breaking down barriers and building something smarter, fairer, and more exciting. We’re here to disrupt, reimagine, and rebuild sport from the ground up—making it sharper, smarter, and unapologetically inclusive. This isn’t evolution; it’s another Manchester-born revolution. And Play Forward is leading it.