POP (Play On Play)

Play On Play (POP) is a creative practice based in Naarm/Melbourne co-founded by Naomi Akikusa-Dawber and Lucy Fry in 2017. With a strong focus on diversity, POP collaborates closely with a wide range of clients to produce work imbued with substance and meaning. Like a toast in the spirit of their namesake, POP raise their glass to playful to experimentation across art direction, branding, publication, and graphics for the film and music industries. POP creates projects that align with their core beliefs and has worked with the likes of Adidas, Christina Aguilera, The Equality Institute, Melbourne Music Week, VICE Australia, and The National Gallery of Victoria. POP's work has been featured on multiple platforms, including It's Nice That, The Brand Identity, and Women and Design. They've also been invited to discuss their creative process at Melbourne Design Week, General Assembly, AGDA (Australian Graphic Design Association), and RMIT University. POP is where creativity meets purpose, and every project is a celebration of design's power to make a difference.