Play Retail

Established in 1998, Play Retail evolved from inception to become the first company in Australia to offer totally integrated, retail-dedicated specialist solutions to blue chip retail companies offering strategic consultation, operational excellence, visual merchandising services, training & development, and management of highly motivated performance focused retail teams on a national basis. Play Retail has comprehensive knowledge of managing and developing stores and leading staff and sales teams in sectors like fashion, footwear, cosmetics, accessories, jewellery, small appliance and consumer electronics. We deliver to our client’s dedicated and managed field, store and concession teams as if they were your own. Play Retails capacity to manage operations on behalf of our clients provides brands with cutting edge customer engagement programs developed from our core expertise in the retail industry. With specialist expertise in managing staff in multiple locations and driving performance across complex multi department retail businesses we are operationally responsible for an ongoing mix of hundreds of locations which included Partner operated stores, Myer, David Jones, Rebel, JB HiFi, etc. Dedicated teams (Sales, Reps, Visual Merchandisers, seasonal support teams, activation, pop up and launch teams) are recruited, inducted, trained and performance managed to deliver a brand experience to the consumer, drive sales results and ensure operational excellence for our clients. Our continuous investment in our propriety technology systems drives the best in class analytics, sales and performance management platforms and dashboards to our customers. Powerful and insightful data driven analytics that support the specific needs of each of your departments. An investment that will translate into stronger capabilities for your business. Play Retail is supported by The International Fusion Corporation.