PLINFT

PLINFT is taking the blossoming NFT world to the mainstream, using Times Square’s most iconic digital billboard as the portal. Usually the preserve of multinational advertisers, PLINFT is introducing an innovative fractionalised advertising model to allow individual NFT owners to get their moment on the towering screen. The display of each work is momentary, but evidence of its’ appearance is collated and verified in the form of a commemorative NFT, minted by PLINFT and airdropped to each participant’s wallet. Embracing the adventurous hacker spirit inherent in the crypto-culture that spawned NFTs, PLINFT is pioneering a way to access attention and bragging rights at an affordable level. With every NFT holder effectively becoming an entrepreneur as they try to build value in their collectables, we expect to see many more examples of marketing models evolving to meet this need.