Plus Ultra Capital Partners

We bring money and help to visionaries and entrepreneurs who need to execute growth on promising ideas. After investment, we bring GTM expertise across the growth process from marketing through sales and customer success. Plus Ultra Investment Thesis Traction: We invest in Growth, not ideas or prototypes. $1M or greater Revenue/ARR or a clear growth path to this within a quarter. Tech led growth Inflection Point: We bring Capital AND GTM operating help to drive a measurable impact on growth trajectories. Transitioning from founder-led to sales-led growth, adding new GTMs, need to scale current GTMs, or new market entry Growth Potential: Companies with big ideas, proven product-market fit, competitive differentiation, large TAMs, and an understanding of GTM metrics SPV Fit: Business models benefitting from "Smart Capital"; models with complex GTM models or technology stacks that don't fit well into average tech investor cookie-cutter mindsets Check size: Late Seed: $2-5M / Series A: $10-25M