Pole

✨ Pole is a full-service research and media bureau exploring people, communities, and brands to craft compelling narratives around their stories. ✨ We conduct comprehensive research for businesses, the public sector, and non-profits utilizing various qualitative methodologies. These include ethnography, in-depth interviews, focus groups, content analysis, mystery shopping, trend-watching studies, and many others. ✨ We can turn research into captivating documentaries, podcasts, photo essays, interactive online experiences, and animation stories. Obviously, this complements standard formats like analytical reports, presentations, dashboards, and action plans. ✨ Also, we’re aware of when and where to apply quantitative methods and have the expertise to manage them. ✨ We can do each of these things alone or blend them in unique combinations. ✨ Yet, taking on mega themes and breaking them down to business basics is what we love the most. ✨ What sets us apart is our proficiency in complex field research and detailed documentary ethnography, yielding insights where typical research approaches falter. ✨ Operating worldwide with a spotlight on Europe, our formidable team boasts sociologists, researchers, business analysts, and documentary filmmakers.