Pole Position

Pole Position is the Middle East’s leading motorsport and automotive consultancy, delivering innovative solutions across racing, events, education, and strategic development. With deep regional expertise and global partnerships, we support governments, developers, brands, and investors in launching and scaling motorsport-related projects across the UAE, Saudi Arabia, and Qatar. Our work spans venue development, grassroots program design, off-road driver training, electric vehicle education initiatives, sim racing centers, and immersive brand activations. We are proud to hold strategic partnerships with the UAE Ministry of Energy and Infrastructure and the Emirates Motorsports Organization, advancing the future of sustainable motorsport and engineering education through programs like Greenpower. Pole Position also operates immersive esports experiences and represents cutting-edge sim racing hardware brands. Through our unique blend of motorsport, technology, and entertainment, we help clients reach new audiences and unlock commercial opportunities in a rapidly evolving landscape. Our current portfolio includes: Sim racing activations and permanent center installs Government and private motorsport development projects Youth STEM programs with industry pathways UTV vehicle brand development and off-road training concepts Corporate track days and automotive brand experiences We’re more than consultants — we’re collaborators and co-creators. If you're shaping the future of motorsports or automotive experiences in the region, Pole Position is your trusted partner from concept to execution. 📩 For partnerships, investment opportunities, or project support, get in touch.