Polish Internet Research

Polish Internet Research (Polskie Badania Internetu, PBI) is an organization maintaining credible standards of Internet research in Poland, established in 2001. Its shareholders are biggest Internet portals: Agora SA, Allegro, Cyfrowy Polsat, Grupa Onet, Grupa ZPR Media, Interia.pl, Polska Press Grupa, Ringier Axel Springer, WP.pl. Our distinctive strength is expertise in Internet research and online audience measurement in Poland. PBI also realizes other types of marketing research including ad-hoc, syndicate and non-commercial studies, promoting market awareness and knowledge of Internet as a medium. Taking care of the high standards of operation, the company follows the guidelines of ESOMAR Code of Market and Social Research, which sets standards for conducting research projects. PBI is a partner of Broad Agreement on Digital Skills in Poland with Ministry of Administration and Digitization of Poland, and PBI’s CEO, Andrzej Garapich is a member of the Agreement board. PBI is also involved in the works of European Media Research Organisations (EMRO), bringing together European organizations involved in media measurement and works of I-COM. In Poland PBI is also strictly cooperating with Internet Advertising Bureau Poland (IAB Polska).