PopArabia

PopArabia is a multi-faceted music company. The company was founded in 2011 by Canadian hip-hop pioneer, music executive and entrepreneur Spek, in partnership and with ongoing support from twofour54 Abu Dhabi - the media zone that is home to the region’s entertainment industry. As a sub publisher, PopArabia represents the world’s leading music catalogs across the MENA territories and has pioneered music licensing in the region for over a decade. In 2020, PopArabia announced a partnership and joint venture with New York-headquartered Reservoir to sign and develop Arabic talent to export around the world. PopArabia also launched ESMAA later that year, a rights management entity working with the global community of music stakeholders and licensing performance, mechanical and neighbouring rights in the Gulf states. As both a label and music publisher, PopArabia is a leader in Arabic music representing a cross section of over 15,000 songs from the MENA region of all genres and eras.