POP Media Pty Ltd

POP Media, a subsidiary of Disegno which is a boutique branding and packaging business in Melbourne, originated as a concept to transform existing in-store retail point of sale communication into an innovative, digital platform with the flexibility to enhance the store experience of the future. Working with some of the worlds leading brands, POP Media has proven the establishment of a new segment of the digital out of home (DOOH) market in grocery and liquor which completes the path-to-purchase for brands and delivers proven commercial outcomes where it matters most – at the point of purchase. The concept evolved over several years through consultation with leading grocery food and beverage brands, retailers and industry experts leading to the expansion into an integrated in-store data and loyalty program that step-changes retailer performance. POP Media is now poised to launch the first 35-store test n learn facility within the independent supermarket network in Australia where brands can trial new innovation, new products, new communications and new packaging before extending to the contracted network of more than 250 stores and growing. Coupled with real-time PoS data, POP Media captures audience demographics, object recognition and shopper insights to provide brands with the ritchest data set available in the market. We are revolutionising point of purchase media with the best-in-class AI digital technology.