Pop Neuro

Pop Neuro is founded by the authors of the best-selling neuromarketing book, Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains. Pop Neuro is home to the world's first and only Neuromarketing Certification Bootcamp© - teaching C-level marketing leaders how to better understand their businesses through the lens of neuroscience. Pop Neuro leverages the unique background of its two founders, consumer neuroscientist Matt Johnson, PhD, and neuro-marketer Prince Ghuman to teach, research, speak, and write about the fascinating intersection of marketing and neuroscience.